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1. The Offer Possibly the biggest lever you have in your email marketing is not the few words you use to describe your...
Marketing Emails You Could Be Sending
posted on: Feb 21, 2013 | author: lorenn
1. Emails About Your New Marketing Offers This is one you probably already know and love. You know, the one where you announce your next sale,...
How Long Should Your Landing Page Forms Be
posted on: Feb 15, 2013 | author: lorenn
Form Length Isn’t the Only Factor First things first. While form length is definitely a factor, marketers must realize that a person’s...
Content Marketing Trends
posted on: Feb 9, 2013 | author: lorenn
#1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been creating engaging content. But this...
SEO Trends for 2013
posted on: Feb 2, 2013 | author: lorenn
Mobile Search It’s starting to feel as if mobile has been an “emerging trend” since the iPhone was released five years ago. But now that...
Site Architecture for SEO
posted on: Jan 27, 2013 | author: lorenn
A well thought out site hierarchy is crucial to your SEO efforts. Starting with your home page, and working your way to all the internal pages, you...
Outbound vs. Inbound Marketing
posted on: Jan 20, 2013 | author: lorenn
The Internet has changed the dynamics of the business world. For the past decades, marketers have used “outbound” marketing techniques such as...
