Microsoft’s new search engine Bing continued to sees gains in US searcher penetration and share of search result pages during the second week after its public launch, according to a follow-up study on its performance by comScore, Inc.
The qSearch analysis revealed that Microsoft Sites’ average daily penetration among US searchers reached 16.7% during the work week of June 8-12, up three percentage points from 13.8% during the May 25-29 work week prior to Bing’s introduction, MarketingCharts observes.
Microsoft’s share of search result pages in the US, a proxy for overall search intensity, increased to.