Why Write to Elected Officials?

Why Write to Elected Officials?

What is a letter to an elected official? By now you are probably looking for ways to get your issue noticed by people who have the power to help you. A well-written personal letter may be the most effective way to communicate with elected officials. They want to know...
Email Marketing Steps 1 Thru 9

Email Marketing Steps 1 Thru 9

1. Grow Your Fan Base The most important rule of email marketing is to grow your subscriber list and attract a lot of verified leads. The general rule of thumb is that more subscribers guarantee better ROI, but it all depends on the nature of your business. What is...
Email Campaigns Every Merchant Should Run

Email Campaigns Every Merchant Should Run

Email marketing is one of the most effective channels for reaching consumers today. Above video ads and social media campaigns, email is still the dominant communication medium. According to a VentureBeat Insight study, “users of email marketing systems are achieving...
How Often Should You Send Emails?

How Often Should You Send Emails?

Ultimately, the answer comes down to reader expectations. If your subscribers expect to receive one email per month, they’ll be irritated when you start sending them 3 new emails every week. On the other hand, if you make it clear that your newsletter will be more...