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Super Call-to-Actions

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Super Call-to-Actions
posted on: Jul 15, 2013 | author: lorenn

Ways to Attract Customers

These three rules will help you generate real inbound marketing success. Connect with the customer One of the best...

Ways to Attract Customers
posted on: Jul 8, 2013 | author: lorenn

Get Major Media Coverage

Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are...

Get Major Media Coverage
posted on: Jun 26, 2013 | author: lorenn

Community-Generated Content

1) Create a One-Question Testimonial Create a survey that asks every customer just one question — “On a...

Community-Generated Content
posted on: Jun 20, 2013 | author: lorenn

Define the Stages of Your Sales &...

Step 1: Understand Lead Quality Focus on the definition of a Marketing Qualified Lead (MQL). This is the crucial...

Define the Stages of Your Sales & Marketing Funnel
posted on: Jun 2, 2013 | author: lorenn

What Is Co-Marketing?

Co-Marketing vs. Co-Branding Companies have been co-branding for years. Nike partnered up with Apple to create the...

What Is Co-Marketing?
posted on: Apr 21, 2013 | author: lorenn

Variables to Test Instead of Just You...

1. The Offer Possibly the biggest lever you have in your email marketing is not the few words you use to describe your...

Variables to Test Instead of Just Your Subject Line
posted on: Feb 27, 2013 | author: lorenn

Marketing Emails You Could Be Sending

1. Emails About Your New Marketing Offers This is one you probably already know and love. You know, the one where...

Marketing Emails You Could Be Sending
posted on: Feb 21, 2013 | author: lorenn

Content Marketing Trends

#1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been...

Content Marketing Trends
posted on: Feb 9, 2013 | author: lorenn

Outbound vs. Inbound Marketing

The Internet has changed the dynamics of the business world. For the past decades, marketers have used “outbound”...

Outbound vs. Inbound Marketing
posted on: Jan 20, 2013 | author: lorenn

Resolutions to Amplify Your Nonprofit...

“I will send one email per month.” Keeping in touch with your constituents, whether they’re...

Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy
posted on: Jan 4, 2013 | author: lorenn

Blogging Is Part Of Your Marketing

You should realize by now that, sooner or later, blogging is going to be part of your marketing. The question remains,...

Blogging Is Part Of Your Marketing
posted on: Dec 4, 2012 | author: lorenn

Places Businesses Should Be Collectin...

These are the review sites you’ve probably heard of, but may have lolly-gagged to get on. If you want to give...

Places Businesses Should Be Collecting Online Reviews
posted on: Nov 7, 2012 | author: lorenn

Why Readers Lose Interest in Your Ema...

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Why Readers Lose Interest in Your Email Marketing
posted on: Jun 11, 2012 | author: lorenn

Why Purchasing Email Lists Is Always ...

Methods of Acquiring an Email List Before we get into the pitfalls of purchasing an email list, let’s review...

Why Purchasing Email Lists Is Always a Bad Idea
posted on: Jun 7, 2012 | author: lorenn

Solve Prospects’ Problems Throu...

You’re in business because you provide solutions. You’ve got answers. You’re the (wo)man with the...

Solve Prospects’ Problems Through Your Marketing
posted on: Jun 3, 2012 | author: lorenn

Get Customers Buying Again With These...

Abandoned Shopping Cart We’ll start with the most common email campaign used to recall customers to your website...

Get Customers Buying Again With These Email Campaigns
posted on: Jun 1, 2012 | author: lorenn

Glossary of Performance Metrics

Content 1) Blog Traffic – We all want to know how many people are visiting our blog day-to-day or...

Glossary of Performance Metrics
posted on: May 29, 2012 | author: lorenn

Staggering Statistics on Email Viewer...

Cool Email Viewership Stats 1-3: Mobile Usage Email opens on mobile devices increased by 34% from April 2011 through...

Staggering Statistics on Email Viewership
posted on: May 14, 2012 | author: lorenn

Key Ways to Maximize Email Marketing ...

Approach List Building Strategically There’s no shortage of tactics for growing email lists, but it’s all...

Key Ways to Maximize Email Marketing Effectiveness
posted on: May 4, 2012 | author: lorenn

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