What is a Podcast?

What is a Podcast?

I’ve Posted my MP3, Isn’t That a Podcast? A podcast is not simply a link to an MP3 file that your customers can download off your Web page. While it is certainly possible for someone to listen to your recording on their iPod or other MP3 player, just...
What is a Podcast?

Reasons to Add a Podcast

1. A Podcast Opens Doors If you start a podcast and seek to interview experts in your area of focus, you will likely find that it is pretty easy to get guests (unless your niche is mimes or monks who have taken a vow of silence). By offering to interview people, you...

What is a Podcast?

A podcast is an MP3 or other audio file delivered off a Web site via an RSS feed. Let’s break it down. Podcast is derived from the terms “iPod” and “broadcast”. It is attributed to the original creators of podcasting who used iPods to...

Net Users View Online Video

Fully 62% of adult internet users have watched online video on a video-sharing website, a figure that has nearly doubled from 33% in 2006, according to a research report (pdf) from the Pew Research Center’s Internet & American Life project, which also found...

Giving a Hoot About Your Story

Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don?t get how this stuff works. People tell stories about themselves....