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Customer Insight Value in SocNets

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Nearly 60% of marketing and management professionals think social networking can significantly influence their company’s brand awareness.

Currently, fewer than 15% say social networking platforms are a core part of their business, and one-fourth are currently evaluating their strategy.

In addition to building brands and fostering internal communication, more than 45% of respondents believe social networking can be critical to capturing customer insights, though it is not currently the dominant method for gathering feedback.

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