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EU ‘Net Marketers Optimistic About Online Advertising

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European advertisers choose online advertising over traditional media like TV, newspapers, and magazines, according to research by the European Interactive Advertisers Association (EIAA).

Just 8% of the advertisers studied for the EIAA annual Internet Ad Barometer reportsaid they cut budgets for online advertising.

Nearly four in 10 advertisers said budgets are being reallocated from TV (37%).

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