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Google to Target Users by FICO Score

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Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable.

Google is launching the initiative in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior industry marketing manager for financial services, Masha Korsunsky.

Advertisers that want to reach consumers with a high FICO score, and who applied for mortgages in the first quarter, could be given access to a list of websites on the Google content network that index against this segment, Korsunsky said.

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