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Captivating Social Media Stats: How People Interact With Brands

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Captivating Social Media Stats: How People Interact With Brands
  • 85% of internet users have Facebook accounts; 49% are on Twitter.
  • 74% of internet users use Facebook daily; 35% use Twitter daily.
  • 57% of internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter.
  • 19% of people follow a brand on Twitter.
  • 39% of people have tweeted about a brand on Twitter.
  • 9% of people have retweeted about a brand on Twitter.
  • 58% of Facebook users have liked a brand on Facebook.
  • 42% of people have mentioned a brand in a Facebook status update.
  • 41% of people have shared a link, video, or story about a brand on Facebook.
  • 50% more people say their brand mentions in Facebook status updates are only positive (versus negative or mixed).
  • Almost twice as many users say their brand tweets are only positive (versus negative or mixed).
  • Females are much kinder to brands on Twitter than males.
  • 66% of Facebook users who have liked a brand have 100+ friends.
  • 84% of Facebook users who have liked a brand are active on Facebook daily.
  • 59% of Facebook users who have liked a brand have mentioned a brand in a status update.
  • 57% of Facebook users who have liked a brand have shared a link/video about a brand.
  • 80% of people prefer to get coupons, promos, and discounts from brands in social media.
  • 8% of people prefer to get brand news in social media.
  • 5% of people prefer to get answers to Qs and 5% prefer how-tos from brands in social media.
  • 32% of people prefer updates from brands in the form of short social media updates.
  • 27% of people prefer updates from brands in the form of email messages.
  1. Thanks for sharing your thoughts about netbits. Regards

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