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Video Marketing Lessons

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Video Marketing Lessons

1. Put the People First

If you are brainstorming ideas for remarkable content creation, think about ways to showcase other people and tell human-interest stories. Video presents a good platform to convey such messages.  The videos are a catalyst for deeper engagement—the medium still supersedes other forms of content in terms of emotional connection.

2. Crowdsource Video In Simple Ways

In online marketing the authenticity of a story exceeds that of its production. Don’t seek perfection because that is difficult to accomplish for any business with limited resources. Instead, start small and embrace simple solutions.

Take the easiest possible path in recording insights—whether it’s recording on mobile, a point and shoot camera, or a semi-disposable device like Flip or Kodak.   Authentic participation is the most important part—the quality of the recording really doesn’t matter as much (within reason!).

3. Use Social Media to Engage the Community

Always be on the lookout for ways in which you can engage the community in your video production. Consider using forums and social media to bring in new faces and create some buzz around your project.

4. Stay Cost-effective

Video marketing doesn’t require large investments. Your marketing goal is to create content quickly and efficiently.  It is easy to get hung up on quality when it’s content that is really most important. That approach makes it much easier to keep costs down.

5. Optimize for SEO

One of the most effective ways to spread your video online is to optimize it well for search engines. When uploading your content to video-sharing platforms, make sure to include keyword-rich titles, tags and descriptions.

6. Keep It Short

With the rapid growth of information on the Web, our attention has become a limited resource and we struggle to stay focused on the same page for longer than a few seconds. That is why you need to keep your videos short and to the point.

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