Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands\u2014factors that combine to create a potent viral marketing platform,\u201d said Jeff Rohrs, principal, ExactTarget\u2019s research and education group. \u201cBy engaging consumers on Facebook in a way that keeps them entertained, brands have an unprecedented opportunity to mobilize Fans and get introduced to their friends.<\/p>\n

Nearly 40% of Facebook users who become fans do so to give discounts, announce promotions, new product info updates and 39% become fans to show their support for a brand to their friends. Just as interesting is how these stats compare to Twitter and email marketing. Only 23% of respondents said they follow brands on Twitter and about 10% say they subscribe to email notifications for the same reasons.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands\u2014factors that combine to create a potent viral marketing platform,\u201d said Jeff Rohrs, principal, ExactTarget\u2019s research and education group. \u201cBy engaging consumers on Facebook in a way that keeps them entertained, brands have an unprecedented opportunity to mobilize […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[1,24],"tags":[],"_links":{"self":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/1025"}],"collection":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":1,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1026"}],"wp:attachment":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}