Live streaming video is a great way to interact with your audience in real time.<\/p>\n

Share Live Events<\/h3>\n

Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it.<\/p>\n

Create stories for your viewers. If you just show what\u2019s happening in one location, viewers are likely to get bored quickly and disconnect. Instead,\u00a0<\/span>walk around to show them the event<\/strong>.Be your audience\u2019s eyes and ears<\/strong>.<\/p>\n

Keep an eye on their comments too, and when possible, reply to them.\u00a0<\/span>Ask viewers what part of the event they want to see and whom they\u2019d like to meet<\/strong>.<\/p>\n

Host\u00a0Interviews<\/h3>\n

Brands and companies are\u00a0centered on people\u2013and in\u00a0fact, \u201cpeople\u201d is one of the seven\u00a0Ps of the extended marketing mix. However, companies sometimes forget this and become too promotional.<\/p>\n

Do short live interviews with employees or clients<\/strong>\u00a0<\/span>to increase engagement. These interviews not only show the human side of your company, but also offer personal ideas and opinions.<\/p>\n

Show How You Create a Product<\/h3>\n

Your audience typically can\u2019t see how your products or services are created. With live streaming video, you can show them what it takes to go from concept to product completion. This is a great way to give your audience a glimpse of what is involved in building your brand.<\/p>\n

Give a Behind-the-Scenes Look<\/h3>\n

Another way to use live streaming is to show users behind the scenes of something they normally wouldn\u2019t have access to.<\/p>\n

Keep in mind that you can go beyond just your company location. Anything that is typically off-limits\u2013or provides a different point of view\u2013will interest many users.<\/p>\n

Conduct Training<\/h3>\n

Most people are avid learners if the content is interesting to them.\u00a0<\/span>Use this to your advantage by becoming your audience\u2019s go-to reference for a particular topic<\/strong>.<\/p>\n

Live streaming from mobile is obviously limited when compared to desktop, because you can\u2019t share your screen and include\u00a0additional content with the stream. However, this doesn\u2019t have to be a roadblock for live streaming training sessions.<\/p>\n

The key to training is repetition and interaction.Make your sessions ongoing by scheduling them daily or weekly<\/strong>.<\/p>\n

Host\u00a0Q&A Sessions<\/h3>\n

Organize sessions where you let the audience ask you about their concerns or areas of interest<\/strong>. This is a great way to increase engagement because you\u2019re showing people that you care about their thoughts and opinions.<\/p>\n

Acknowledge questions that\u00a0are interesting and can provide value to your viewers<\/strong>.Mention the name of the user asking the question<\/strong>\u00a0<\/span>to further increase engagement. If you get comments from trolls or abusive users, simply ignore them.<\/p>\n

EXTRA: What Behaviors Drive Engagement<\/strong><\/h3>\n

The key to successful live streaming videos is understanding what behaviors drive engagement:<\/p>\n

\n
• Curiosity<\/strong>: Human beings are curious by nature and eager to discover new things. Live streaming shows the audience content that they may not otherwise see.<\/li>\n
• Desire for recognition<\/strong>:\u00a0Being recognized is important to many people. Viewers of live streams are not anonymous, and the broadcaster can call individuals by name (or user ID).<\/li>\n
• Sense of belonging<\/strong>: Due to their limited duration, live streaming videos usually don\u2019t get thousands of viewers simultaneously. Seeing the number (and IDs) of users subscribed to a stream makes viewers feel connected to a group.<\/li>\n
• Control<\/strong>: Live streaming allows users to interact and be part of the show. Their comments can affect the broadcast, and the broadcaster may respond to them.<\/li>\n
• Exclusivity<\/strong>: The content of a live streaming video is unique in that only those connected can interact with it.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

  Live streaming video is a great way to interact with your audience in real time. Share Live Events Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it. Create stories […]<\/p>\n","protected":false},"author":8,"featured_media":2670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[1,6],"tags":[],"_links":{"self":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/2651"}],"collection":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/comments?post=2651"}],"version-history":[{"count":1,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/2651\/revisions"}],"predecessor-version":[{"id":2653,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/2651\/revisions\/2653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/media\/2670"}],"wp:attachment":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/media?parent=2651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/categories?post=2651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/tags?post=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}