Cold, warm and hot audiences<\/strong>
\nAfter understanding who your potential customers are, we need to find ways to reach out to them. To do that\u2019 let\u2019s, first of all, divide them into three broad categories:<\/p>\n

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• Those unaware of your product<\/li>\n
• Those who know about your product and have an interest in purchasing it<\/li>\n
• Those who are ready to make a purchase<\/li>\n<\/ul>\n

  Facebook Ads: campaign objectives<\/strong>
  \nBefore launching a Facebook advertising campaign, you need to choose the appropriate objective for this ad. There are 11 objectives for you to choose from and each has a different purpose. The system will target people uniquely, depending on the objective you choose.<\/p>\n

  Using lookalike audiences<\/strong><\/p>\n

  \n
  • Attract the initial audience<\/li>\n
  • Use Facebook lookalike audiences<\/li>\n
  • Promote your products<\/li>\n<\/ul>\n

    Facebook ads tips<\/strong>
    \nWhat should you pay your attention to during the promotion on Facebook?<\/p>\n

    \n
    • Make relevant ads<\/li>\n
    • Make short ads<\/li>\n
    • Use visuals<\/li>\n
    • Use advertising hooks<\/li>\n
    • Use call-to-action<\/li>\n<\/ul>\n

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