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Here are 4 advantages.<\/p>\n

Lower cost<\/strong>
This is simple math: the less followers an account owner has, the less the charge for publishing your ads there is. And vice versa, if the number of subscribers is much above 1 million, the price could be sky-high, so not all the brand new and small businesses can afford it.<\/p>\n

Obviously, if you work with a micro-influencer, the reach of your promos won\u2019t be extraordinarily wide. But you can find several bloggers and collaborate with them at once to get better results.<\/p>\n

Better engagement rate<\/strong>
Engagement on social media means any kind of interaction between an account and the audience. It can be represented in various forms: likes, comments, follows, mentions, answers, questions, etc.<\/p>\n

As micro influencers don\u2019t have so many followers as superstars, they foster closer relationships with the audience and communicate more actively with them.<\/p>\n

A lot of studies confirm this fact: influencers with 1,000 followers and less receive likes 8% of the time while those with more than 10 million subscribers receive likes 1.6% of the time.<\/p>\n

Followers of micro influencers are usually highly interested in these influencers\u2019 area of expertise. This makes these bloggers closer to the audience: they have the same problems, similar interests, and lifestyle. People take their recommendations seriously. Micro-influencers have built up tremendous trust with their audiences.<\/p>\n

Higher conversions<\/strong>
As we already said, people tend to trust micro influencers more: they are more like friends rather than some popular star. Recommendations of micro influencers come off as good advice, not as an ad.<\/p>\n

That\u2019s why bloggers with a small number of followers can turn more of their followers into buyers. Collaborations with micro influencers are usually more cost effective when it comes to conversions.<\/p>\n

More authenticity<\/strong>
One more advantage of working with micro influencers is that they are mostly similar to their followers. We already mentioned that the audience of micro influencers is likely to have the same experience, interests, dreams, problems and lifestyle. That\u2019s why their opinions and views on some topics are considered as genuine by their followers.<\/p>\n

Micro influencers appreciate this trust. It makes them be more selective in what they promote. They don\u2019t want to let down their followers, so they pick up the brands and products which they are happy to use themselves. Hence, if your products are micro influencer\u2019s liking, the chance his or her followers will also like them is really high.<\/p>\n

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