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Why You Need an Email Nurture System<\/strong> There are six emails you need to include in your email sequence every month. I call these emails your \u201cpermission sandwich\u201d because you repeat them over and over again. You can take these same six templates and infuse them with different kinds of training, features, and permissions over time to nurture your audience.<\/p>\n Example: Each month,\u00a0 two cycles of six, and at the end of that month, then either do a 1-day flash sale or a 6-day longer sale. This is a great cycle where you know exactly what you need to write in exactly what order to nurture your audience over a period of time.<\/p>\n #1: Permission Emails<\/strong> What does a permission email look like? One example uses is that sometimes your life is in chaos and you\u2019re barely keeping it together. The permission we\u2019re giving people is not to be perfect, maybe to cry in the bathroom because your kids won\u2019t put their shoes on, but then hop on a client call 2 hours later and be razor-sharp.<\/p>\n Giving people permission to be imperfect lets them know that they belong in your community and they\u2019re going to stick around longer because of that.<\/p>\n #2: Clout Emails<\/strong> There are two ways to do clout emails. One approach is to include an email about your authority platform, whether it\u2019s a podcast, YouTube channel, or blog. The other way is to show that you\u2019ve been featured. Both of these tactics show your audience that you\u2019re an expert in your space and somebody they should listen to.<\/p>\n #3: Training Emails<\/strong> You can either write the training directly in the email or create an email that directs people to a video where you do the training. Either way, this is about showing you in a teaching mode.<\/p>\n #4: Recommendation Emails<\/strong> Recommendation emails show you care about more than just about selling your products and services. And if people should love the book or buy the product you recommend, they\u2019ll associate you with that result as well. It\u2019s a win-win. It also helps move you into the next one: ask emails.<\/p>\n #5: Ask Emails<\/strong> #6: Feedback Emails<\/strong> Bonus: How to Reengage a Dormant List<\/strong> [\/et_pb_text][et_pb_text admin_label=”About Nelsonecom” _builder_version=”4.8.1″ _module_preset=”default”]<\/p>\n About Nelsonecom<\/strong><\/a> [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=LZJzog3vJE4″ _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Use email in your marketing? Wondering how an email sequence can help turn people into customers? Learn a six-step email sequence to nurture people from prospects to customers. Ready To Super Charge Your Website With High Quality Traffic? Let Nelsonecom Help You With Backlinks and Search Engine Optimization. Why You Need an Email Nurture […]<\/p>\n","protected":false},"author":8,"featured_media":4170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" We examined all, along with the granddaddy, Skype, which started the video chat explosion back in 2003 and WebEx, which used to only be available for a fee, but now has a free tier.<\/p> No other app has been pushed as aggressively this year. There's an extensive TV campaign touting how Meet, which formerly charged a subscription, is now 100% free through Sept. 30. (Google has decided to keep it free forever, with paid upgrades for subscribers of the G Suite.)<\/p> And beyond the airwaves, Google has looked to make Meet a daily staple for Google users, by inserting tabs within Gmail, the most popular e-mail program, to start or join a Google Meet.<\/p> Compared to Zoom, Meet is very much of a bare-bones app. You can connect to people for a video meet, and have up to 100 in the room. The silly bonus features seen on Zoom of adding a blurry background to your image are not there. You can share your screen, as with Zoom, and access different cameras or microphones. However, you can't record the call, something Zoom and other programs allow, unless you're a paid subscribers to G Suite.<\/p> Tools like background blur, whiteboarding and hand raising are features Google says are \"coming soon.\"<\/p> Meet's best feature, however, is maddening. Google will display a transcript of your call, in real time, and it gets the words pretty much right on. Fantastic! But does it offer translation for those speaking in different languages? Nope.<\/p> Can you download the transcript afterwards to have notes of the meeting? Nope to that, too.<\/p> With Zoom, there are hundreds of third-party apps that enhance the experience, including building transcriptions and translations, from the apps Otter.ai and Lingmo.)<\/p> Google limits the amount of time you can chat for free to one hour. Zoom allows 40 minutes.<\/p> An app aimed at enterprise has stepped up to the plate during the pandemic by offering its services for free. WebEx doesn't charge you for meetings of up to 50 minutes, with as many as 100 people in the room. For features like higher-resolution video recordings saved to the cloud and longer meetings, rates start at $13.50 monthly.<\/p> Rate: 3.5 stars. WebEx is just as easy to connect to as Zoom is, and it gets a brownie point for a cleaner, less cluttered menu with an easier to read \"Mute\" button front and center. That should help some audio-challenged attendees and make it easier for the rest ofus to hear what's being said on the meetings. This is the app that popularized video chat, especially for free communication (Skype to Skype calls) with loved ones overseas, and it still offers all that. But the neglect from corporate owner Microsoft, and emphasis on Teams (see below), perhaps explains why Skype isn't even in the top 50 rankings on the iOS and Google Play charts.<\/p> Skype's problem has always been that it was buggy. You could only initiate a chat with someone if they connected with you first and became a member of your contacts. And both parties had to download the hefty Skype app.<\/p> This remains true today, but Skype now has a Zoom-like \"instant meeting\" feature that lets people connect to you without downloads or registration. This usually works, until it doesn't. Just ask my brother, who couldn't see me on his screen when we tested it this week.<\/p> Teams is not just a video conference program but an element of a huge Microsoft business messaging app aimed at enterprise. Anyone with a Microsoft account can use Teams and have as many as 50 people on a video meeting. What you can't do for free: use Teams to make audio calls to others in your organization or have much storage space for sharing photos and videos. Pro memberships start at $5 monthly.<\/p> Setting up video meets with people within your organization is relatively simple. Just find the person (or persons by adding them to the conversation) and click the video call button.<\/p> But going outside your corporate \"team\" \u2013 if you're using the program at work to connect with people who don't work for your organization \u2013 can sound awfully convoluted with Microsoft-required administrator permissions.<\/p> A better idea. Just go to the Calendar or Meeting section of the app and invite someone. It works rather easily, but with caveats. There will be no meeting held if you use Apple's Safari browser, and if you opt for Firefox instead, you'll get a meeting that can only be held via chat, sans video and audio. Microsoft would prefer you to download their app to make it work instead.<\/p> Facebook would like this private meeting room to be considered a \"Zoom Killer,\" but the reality is, it's still Facebook, where the first choice, after you've selected your meeting room, is to put the video on your timeline for everyone to see and join.<\/p> So that pretty much knocks out educators and enterprise.<\/p>
When you think about somebody entering your email list, consider the journey you want to bring them on to build trust, familiarity, and excitement, and get them to want to buy your products or services. Creating an email sequence that nurtures your audience will make it easier to convert them into purchasers and measure what\u2019s working and not working so you can scale your system.<\/p>\n
The first email in the sequence is your permission email, which helps show your audience that they belong. This is important because they get a lot of emails from many different people. When they get an email from you, you want them to feel like they\u2019re hearing from a friend, somebody who really gets them.<\/p>\n
Next up are clout emails. These emails are important because they show your audience you\u2019re somebody worth listening to.<\/p>\n
The third kind of email in this sequence is a training email, which is one you likely send most often. It\u2019s where you fill a gap (change your audience\u2019s mind about something) or share a hack (show them how to do one particular tactic or strategy).<\/p>\n
Recommendation emails introduce a different product to your audience. Maybe it\u2019s a book or product you love, or another person and their products and services you\u2019re excited about.\u00a0<\/p>\n
The ask email is where you actually ask people to buy your product or service. Most businesses don\u2019t do this. They\u2019re either just sending out a newsletter or sporadically asking for a sale.<\/p>\n
Once you\u2019ve sent the ask email, you move on to the feedback loop. The feedback email is important because after you\u2019ve asked people to buy something, you\u2019ll want to solicit their opinions to show you care about what customers think about your products and your brand.<\/p>\n
We frequently hear marketers say, \u201cI have people on my email list already but they\u2019re not really engaging and I haven\u2019t emailed them much.\u201d So how do you reinvigorate that audience? By addressing the elephant in the room. Simply email them and say something like, \u201cI haven\u2019t been around much but there are a lot of changes happening in my business right now and you\u2019re going to be seeing a lot more of me.\u201d<\/p>\nWhat are you searching for?<\/em><\/h4>\n
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By helping clients understand digital communications and media we work together to effectively use and leverage the power of the Internet for their business objectives. This could be for sales, transactions, lead prospecting, building awareness, and more. We do both search engine optimization (SEO) and search engine marketing (SEM). Visual design, strategic digital communications and marketing, usability engineering, podcasting, and video are some of the services we offer. Others include eBusiness solutions, transactional processes, and digital media. We also monitor our clients’ sites analytics and make content, navigation, and other visual design recommendations. Our clients include small and medium successful offline businesses for whom we develop and use the online world as a part of their future success. Their industries include health, medical, politics, manufacturing, retail, financial, legal, restaurants, gaming, sports, water filtration, real estate, non-profit, and newly financed start-up ventures. In addition, we form partnerships with particular businesses to sell their products and or services online and via digital media.<\/p>\nWith stay-at-home remote work and learning the new norm during this pandemic, what were people supposed to do?<\/h2>
We took a good hard at four competitors this week, which all offer tiers of free service. Zoom is still far and away the most popular of all of them, top-ranked on Apple and Google's app store download chart, along with Messenger (No. 10), Microsoft Teams (No. 14) and Google Meet (No. 15).<\/h3>
Google Meet<\/strong><\/h4>
Webex Meetings<\/h4>
Amazon Prime, Walmart+, Instacart and Shipt: The perks, costs and how membership programs<\/p>Skype<\/h4>
Microsoft Teams<\/h4>
Messenger Meeting Rooms<\/h4>
What are you searching for?<\/h4>
Need Page One Listings? Let Nelsonecom Help You With Search Engine Optimization And Marketing.<\/a><\/h3>