Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.<\/p>\n

The recently-released “Holiday PPC Ad Strategies” study found that 66% of holiday-themed online search advertising drives traffic to a home page or some other landing page that is not obviously tied to the online ad, thus confusing or annoying potential shoppers. Only 34% of the holiday-themed search-engine ads analyzed in the study directed traffic to specific landing pages that urged shoppers to buy, or were otherwise reflective of the original ad.<\/p>\n

The study found that the majority of online ad campaigns and web content were not linked. Of the 66% of advertisers that did not tie specific, relevant landing pages to their search ad, nearly 13% went to the advertiser home page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"wds_primary_category":0,"footnotes":""},"categories":[11,5],"tags":[48],"_links":{"self":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/477"}],"collection":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":3,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/posts\/477\/revisions\/489"}],"wp:attachment":[{"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icommunicationsandmarketing.com\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}