- 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list.
- 91% of email users have unsubscribed from a company email they previously opted into.
- 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising.
- 86% of people skip television ads.
- 44% of direct mail is never opened.
- 61% of marketers will invest more in earned media (inbound marketing) in 2011.
- The average budget spent on company blogs and social media has nearly doubled in the last 2 years.
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last 2 years.
- 2/3 of marketers say their company blog is “critical” or “important” to their business.
- 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
- 57% of businesses have acquired a customer through their company blog.
- 42% of businesses have acquired a customer through Twitter.
- 57% of companies have acquired a customer through LinkedIn.
- 48% of companies have acquired a customer through Facebook.
- Inbound marketing costs 62% less per lead than traditional outbound marketing.
- 3 out of 4 inbound marketing channels cost less than any outbound channel.
- 55% of companies who blog reported leads from their blog were “below average” in cost.
- 47% of companies who use social media reported leads from social media were “below average” in cost.
- 39% of companies who leverage SEO reported leads from SEO were “below average” in cost.
- 27% of companies who use PPC reported leads from PPC were “below average” in cost.
- Trade shows were reported as being “above average” in cost by 47% of respondents.
- Direct mail was reported as being “above average” in cost by 27% of respondents.
- Telemarketing was reported as being “above average” in cost by 21% of respondents
