Reaching Your Sales and Marketing Goals Through Outsourcing: 3 Tips for Small Businesses
Sales and marketing are two crucial business functions that may be outsourced to third-party agencies or freelancers, helping you to reach your sales and marketing goals when your internal team doesn’t have the time, skills, or experience to tackle these essential tasks. Plus, according to Outsource That, outsourcing these business functions can save you time and money, attract the right customers, strengthen your reputation, and ultimately, keep your business afloat.
Guest post from Eleanor Wyatt
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1. Set Your Sales and Marketing Goals
There are a number of reasons to outsource your sales and marketing functions to a freelancer or third-party agency, but the cost savings and industry knowledge that go along with outsourcing these tasks are some of the most notable. Many sales and marketing professionals, for instance, have experience with marketing automation and content marketing — as well as other activities such as public relations, email marketing, branding, telemarketing, and search engine marketing. The right candidates for you, however, will depend on your sales and marketing goals.
Some examples of your company’s sales and marketing objectives may include:
- Improved brand awareness and loyalty.
- Increased web and blog traffic.
- Enhanced social media engagement.
- Increased sales and profits.
- Improved customer acquisition.
2. Weigh Your Employment Options
Once you’ve set your sales and marketing goals, you’ll need to weigh your employment options. Will you hire a third-party agency such as Nelsonecom for digital marketing to achieve your business goals, or will you hire freelancers or employees to handle your content marketing, marketing automation, social media management, or lead generation? CoverWallet discusses the pros and cons of hiring freelancers and employees, helping you to choose the right types of workers for your sales and marketing team.
If you’re planning on hiring freelancers to help you achieve your sales and marketing goals, check out job boards like Upwork, Flexjobs, MarketerHire, and Freelancer.com. It’s also important to write a job description that highlights your sales and marketing objectives, the types of tasks you’re looking to outsource, and how much you’re open to paying for each role.
3. Collaborate and Communicate With Remote Teams
If you’re hiring remote workers to help you achieve your sales and marketing goals, you’ll need to learn how to effectively collaborate and communicate with them. Zoom, Microsoft Teams, GoToMeeting, and Slack are all great software options for communicating with your sales and marketing professionals, while Dropbox, OneDrive, and Google Workspace can be used to store and share files and other important documents.
Other tools are available to compress PDF files so large documents can easily be sent via email. These PDF compressor tools can be used to reduce large file sizes without harming a file’s quality, content, fonts, or images. Several additional collaboration tools for remote teams include:
- Project management tools like Asana and Basecamp.
- Time tracking tools such as Clockify and Toggl.
- Noise-canceling apps like Krisp, Neutralizer, and Noise Killer.
Get the Sales and Marketing Help You Need
Many sales and marketing activities take time, experience, planning, and persistence, and oftentimes, outsourcing these tasks to sales and marketing professionals will be the cheapest and most effective option for your small business. Your internal team may be able to take on one or two of your company’s sales and marketing activities, but in most cases, it’s best to build your team from the ground up.
Fortunately, building a sales and marketing team from scratch doesn’t necessarily mean hiring employees and paying employee benefits. By outsourcing your sales and marketing activities to freelancers and third-party agencies, you’ll save money on payroll and eliminate the hassle of hiring employees — all while increasing sales and improving customer acquisition.
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