Below is a list of advantages to asking your sales team to blog:

  • Drives More Content: More contributors means more people to create content, which is a good thing because research has shown that keeping your blog fresh by publishing content regularly leads to better blogging success.
  • Divides Responsibility: More contributors also means the responsibility of producing a steady stream of new content can be divided among multiple people, meaning the burden doesn’t fall on just one person within your organization. Three cheers for the division of labor!
  • Offers Unique Perspectives: One of the major benefits of Sales’ blog contributions is diverse content from different points of view. Multiple perspectives can help make a blog more dynamic and interesting.
  • Improves Sales’ Industry Knowledge: they learn more about the sign business in order to craft effective blog articles. As a result, their increased knowledge of the industry has helped them to become more effective salespeople.