Amazon has entered the daily deal space, the latest in a growing list of giants to want a piece of this surging industry. The site, called AmazonLocal, is a little different than the standard daily deal site: it allows customers to buy deals that can be redeemed against goods or services in the local area.

Partnering With LivingSocial

To provide the local element, it is partnering with other companies that will source deals for its customers with LivingSocial Amazon’s first provider of deals, the Next Web says.

As more firms enter this space questions about the model’s sustainability grows. So far the model is novel enough – and the discounts deep enough – that people are eager to open the emails, even if they arrive in multiples from various sources.

eMarketer points to research from Yahoo! Mail and Ipsos OTX MediaCT that shows US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails. These people regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day.