Site Traffic Analytics Explained

Visits: The number of visits your site receives is the most basic measure of how effectively you promote your site. Starting and stopping ads, changing your keyword buys, viral marketing events, and search rank are some examples of factors that influence the number of...

Middle-Agers Help Hulu Grow 490%

Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million...

‘Power Moms’ Comprise 20% of Online Population

Power Moms – women between the ages of 25 and 54 with at least one child and who participate regularly in online activities – currently represent 19.2% of the active internet population in the US and wield a record level of online influence that continues...

Net Spend Reflects Recession Resilience

Three-fifths of online consumers plan to spend equal (41%) or more (19%) money shopping online in the next 60 days than this time last year, according to an April study from Performics and ROI Research. Nearly three-quarters of respondents search online more often to...