Digital Marketing, Netbits
Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you. Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related...
Digital Marketing, Netbits
1) Create a One-Question Testimonial Create a survey that asks every customer just one question — “On a scale of 1-10, how likely is it that you would refer us?” Now, set the survey up so that if the answer is 1-4, the survey-taker is redirected to a...
Digital Marketing, Netbits
Step 1: Understand Lead Quality Focus on the definition of a Marketing Qualified Lead (MQL). This is the crucial handoff point between marketing and sales, so it’s essential that the teams agree on the terminology. Every company’s definition of an MQL will vary, but...