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Clever Uses of LinkedIn’s Brand New Group Polls Feature

Create a poll, and use the results for blog fodder. If you’re ever short on content for your blog, there’s nothing people love more than research! Use your group (or another group, as long as their settings allow everyone to create polls) to do some market...

20 million US voter registrations have ‘significant’ errors

Current Events, Netbits

Some 24 million voter registrations in the United States contain significant errors, including about 1.8 million dead people still on the rolls and many more approved to vote in multiple states, according to a report released Tuesday. Even though the inaccuracies...

Search Tops Social in Local Business Research

Internet Usage, Netbits, Search

51% of American adults get information about local restaurants, bars, and related businesses from the internet. For other local brick-and-mortar businesses that don’t fit into those categories, 47% of Americans obtain information about those local businesses...

Measuring Email Marketing Success

Email Marketing, Netbits

Bounce Rate Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” How to Use: Use this metric to uncover potential problems with your email list. There are two kinds of bounces to track: “hard”...

Fix 4 Toxic Marketing Problems With Analytics

Digital Marketing, Netbits

Problem #1: I don’t know what will resonate. Should I resort to scotch-induced content? Okay, it’s not really after a nice full glass of scotch, but before keyword research, marketers relied on their ‘gut feeling’ or costly and time consuming...

Dominate Local Search

Netbits, Search

Why Optimize for Local Search? It’s in the Numbers Approximately 3 billion search queries contain local terms every month. (Source: comScore) 70% of online searchers will use local search to find offline businesses. (Source: Kelsey Group) 20% of Google searches...

20 million US voter registrations have ‘significant’ errors

Search Tops Social in Local Business Research

Measuring Email Marketing Success

Fix 4 Toxic Marketing Problems With Analytics

Dominate Local Search

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