1. Set Up Your Goals What do you want to achieve from your campaign? If you want to direct traffic to your website, what should success look like? A newsletter sign-up? A purchased product? If you want to send traffic to your Facebook Page, is your goal to convert...
1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. But as we know, unfiltered user-generated content isn’t necessarily good content. Arguably, the explosion of community...
As you can guess, there are some social media best practices that can be applied across all social networks. Consider the following questions when publishing any social media update, whether you’re on Facebook, Twitter, Google+, or LinkedIn. Have I included...
1.) Supply Ordering App: Are you a business product supplier? Create a supply ordering app that lets people order new supplies by photographing a bar code on the product they need restocked. Users can securely store their shipping and billing information in the app,...
Special retirement benefits once reserved for police, firefighters and others with dangerous jobs are now being given to tens of thousands of state workers employed as park rangers, foresters, dispatchers, coroners, even highway laborers, museum guards and lifeguards....
Not posting consistently. Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. Many posted a few times in the first week, and then went silent. Maybe they came back and posted two or three times in a...
