Create a Business Page, Not a Profile: First things first. To maximize Facebook’s business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit...
Analytics Using social analytics is particularly important for gathering lead gen metrics. For example, using a shortened URL like Ow.ly in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your...
According to a new report from comScore 14 million people in the U.S. scanned a QR code with a mobile device in June. These users represent 6.2% of the total mobile population in the U.S. The study also reported on demographics of QR code scanners, indicating that...
Participate in LinkedIn Answers: This is one of the more useful (and under-utilized) tools on LinkedIn. It’s a section where people can ask industry-specific questions and get advice. And guess who’s giving the advice? You are, because you’re an industry insider with...
If you need a tool that can change your computer’s fan speeds, read the temperatures of your motherboard and your hard disk, read voltages and fan speeds and check the status of your hard disk using S.M.A.R.T. or SCSI attributes, then SpeedFan is the software to...
Create campaigns specific to each target audience. LinkedIn allows you to target people within their network by selecting multiple filters including job title/type, industry, employee size, geography, gender, and LinkedIn group membership. Like paid search where you...
