Create an In-Case-of-Emergency Everything Document

Use Whitepapers to Generate Leads

First, brainstorm the whitepaper. Make sure it is repurposed Don’t mention your product First, focus on the problem in relation to the buyer Then, focus on the solution In the end, your whitepaper should present the problem, the solution, and offer an example of a...
Create an In-Case-of-Emergency Everything Document

Better eCommerce Targeting and Remarketing

Create a Buyer’s Guide Knowing what product to buy (which model, what features, what accessories, etc.) can get very confusing and overwhelming for consumers. If I want to buy a new TV (it’s time to get rid of my rear-projection set), I have a lot of research to do!...
Create an In-Case-of-Emergency Everything Document

Landing Page Optimization Lessons

Start with Radical Redesigns Are you thinking about running an A/B test to compare the performance of different elements on your page? That is great. Maybe you want to see whether a page with an image performs better than one without an image. Or you are curious to...
Create an In-Case-of-Emergency Everything Document

Like It or Not, Your Company Is Now a Publisher

Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers. You need to start thinking about how your company can create content on a consistent basis to stand out from all the noise online and become the go to resource in...
Create an In-Case-of-Emergency Everything Document

More Homes Become Rentals

Nationally, 34.9% of occupied homes were rented in 2010 compared with 33.8% in 2000, according to Census data. Percentages of homes rented in cities with at least 50,000 people: Almost 4 million homes have been lost to foreclosures in the past five years, turning many...