Email Marketing | Nelsonecom's Netbits

Why Readers Lose Interest in Your Email Marketing

Why Purchasing Email Lists Is Always a Bad Idea

Methods of Acquiring an Email List Before we get into the pitfalls of purchasing an email list, let’s review (for those who are new to the game) three of the most common ways marketers acquire contact lists to email: Buy a list. You work with a list provider to...

Glossary of Performance Metrics

Digital Marketing, Email Marketing, Netbits, Social Media

Content 1) Blog Traffic – We all want to know how many people are visiting our blog day-to-day or month-to-month. This metric is the total number of people who are viewing your blog content. Is that number changing over time? What is the month-to-month growth...

Staggering Statistics on Email Viewership

Email Marketing, Netbits

Cool Email Viewership Stats 1-3: Mobile Usage Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous 6 month period. Relative number of opens on webmail and desktop, however, decreased by 11% and nearly 9.5%...

Key Ways to Maximize Email Marketing Effectiveness

Email Marketing, Netbits

Approach List Building Strategically There’s no shortage of tactics for growing email lists, but it’s all too easy to get caught up in them at the expense of a fully developed plan. Does your email strategy account for how and when to apply various...

Measuring Email Marketing Success

Email Marketing, Netbits

Bounce Rate Definition: The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce” How to Use: Use this metric to uncover potential problems with your email list. There are two kinds of bounces to track: “hard”...

Why Readers Lose Interest in Your Email Marketing

Why Purchasing Email Lists Is Always a Bad Idea

Staggering Statistics on Email Viewership

Key Ways to Maximize Email Marketing Effectiveness

Measuring Email Marketing Success

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