Maximize Conversion with Email Design

Many online marketers send emails that are similar to their websites in terms of navigation and linking. It found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured...

Video in Email Boosts Click-Thru Rates 2-3x

Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. A recent forecast shows that 71% of the online adult population will watch...