Digital Marketing - Nelsonecom's Netbits

Stop Marketing, Start Engaging

Owners of a new restaurant were recommended to inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town. The owners balked at giving away free food, which they...

Secrets Behind Successful Presentations

Digital Marketing, Netbits

Popular presentations have more slides. While most presentations are short (19 slides on average), popular presentations are longer (63 slides on average). Popular presentations use fewer words. On average popular presentations only used 24 words per slide. On average...

Is Everything Being Done For Your Site

Design Tips, Digital Marketing, E-Commerce, Email Marketing, Netbits

When was the last time you had an expert review your meta tags for relevancy and how competitive they are? Have your key search phrases changes recently with new search behavior and/or changes in your industry? If you have not checked in the past 90 days, you are...

Saturdays Have Higher CTRs and Lower Unsub Rates

Email Marketing, Netbits

Based on data mined from over 9.5 billion email sends from Mailchimp Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week. The unsubscription rates tend to peak on Tuesday and are the lowest on Thursdays. From an...

Building an Email Re-engagement Campaign

Email Marketing, Netbits

Did you know that, on average, about 70-75% of your email list is inactive? If the majority of your subscribers are not engaged, you should seriously consider launching a series of re-engagement campaigns. Now that mail clients are using engagement metrics to...

The Don’ts to Improve Google Ranking

Digital Marketing, Netbits, Search

Not Recommended 1. Don’t use session IDs in URLs. It sounds like a good idea on the surface, an easy way to track customer information, but here’s the problem. Each time a spider crawls the site, a new URL with session ID is created. The spider now has two, or three...