Email Marketing Overview

Email Marketing Overview

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. The #1 challenge to email marketing...
Email Marketing Overview

Why Your Company Needs a Blog

Blog is short for weblog. It is a type of site that provides commentary or information about a particular subject. The content is displayed in reverse chronological order. Other forms of blogs include diaries and photoblogs. Reasons your company needs a blog: Fresh...
Email Marketing Overview

Creating a Valuable Tutorial

The notions of pillar and evergreen content aren’t exactly news to bloggers—we know that’s where we have some of our best shots of nurturing rapport and loyalty, and building repeat readership. It follows, then, that we should hone our pillar-content-writing skills....