Email Mktg to Hit $2B by ’14

By 2014, users will get over 9,000 email marketing messages a year, according to a new report from Forrester (via Advertising Age). That figure represents about 25 messages per person per day — double the average of 10 to 12 they presently receive. A study by Borrell...

Maximize Conversion with Email Design

Many online marketers send emails that are similar to their websites in terms of navigation and linking. It found that horizontal navigation bars, emails with fewer links, HTML coding (vs. images) and special tactics to highlight sales, seasonal specials and featured...