Trends Marketers Are Trying This Year

Trends Marketers Are Trying This Year

US marketers are interested in trying several marketing trends this year, according to research. More than half said they are drawn to personalized and intent-based marketing. The survey from Pan Communications also revealed that 49% of US marketers are interested in...
Successful Facebook Contests

Successful Facebook Contests

#1: Review Facebook’s Terms of Service Facebook periodically changes its rules and regulations about contests and other promotions. Be sure to check the Facebook Guidelines page before you launch your contest. #2: Set a S.M.A.R.T. Goal A S.M.A.R.T. goal is one that’s...
Make Sure Your Gmail Is As Secure As Possible

Build Trust with First-time Subscribers

According to Webbed Feet, 92 percent of consumers say they trust earned media, such as social media, word of mouth and recommendation from friends and family, above all other forms of advertising. Here’s how to build that trust from your first interaction with...
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Digital Marketing in the New Year

It can be a challenge to define exactly what you want to do and identify which technology application will best help you reach your goals. Here are seven checklist items that can help you clarify your strategy and identify Web tech needs: Brand consistency across all...
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Content is King

The first place you should look when setting up a marketing plan is the content of your site. Content should be more than just SEO friendly. And even, or perhaps especially, if your site is a product site (in other words, not about information, but about selling...