![Define the Stages of Your Sales & Marketing Funnel]()
Digital Marketing, Netbits
Step 1: Understand Lead Quality Focus on the definition of a Marketing Qualified Lead (MQL). This is the crucial handoff point between marketing and sales, so it’s essential that the teams agree on the terminology. Every company’s definition of an MQL will vary, but...
![Define the Stages of Your Sales & Marketing Funnel]()
Digital Marketing, Netbits
Co-Marketing vs. Co-Branding Companies have been co-branding for years. Nike partnered up with Apple to create the ultimate work-out and music experience. Hershey’s partnered with Betty Crocker to create the chocolateiest brownie ever. These two companies...
![Define the Stages of Your Sales & Marketing Funnel]()
Digital Marketing, Netbits
#1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge....
![Define the Stages of Your Sales & Marketing Funnel]()
Digital Marketing, Netbits
The Internet has changed the dynamics of the business world. For the past decades, marketers have used “outbound” marketing techniques such as trade shows and print advertising, where marketers push out a message far and wide hoping that it resonates with a few...
