Keep branding consistent across platforms The number one mistake companies make when branding their businesses on various social media outlets is being inconsistent across different platforms. Just because the content that is created for Twitter differs from content...
What is LinkedIn’s Professional Portfolio? LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content. It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By...
#1: Schedule Focus Group Sessions Using Google Hangouts Focus groups and customer feedback sessions are an important part of growing a successful business. In order to grow, you need to make sure that you’re satisfying your existing customers’ needs, as well as...
#1: Check Your Wall-posting Preferences Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can...
Social media has become a blessing and a curse for the restaurant industry. The same immediacy that makes it ideal for connecting with customers is exactly what can damage a brand when used against it, according to a new eMarketer report, “Social Media Damage Control:...
Women are increasing the amount of time they spend on social networking sites—especially platforms other than Facebook, though the social giant is still by far the most popular network. According to research from SheKnows and Harris Interactive, which surveyed US...