Trade Shows and Social Media

Trade Shows and Social Media

A physical trade show presence and a virtual presence are not mutually exclusive. In fact, just the opposite. Ratcheting up your social media marketing, before, during, and after a trade show is proving one of the most effective ways to drive traffic to your booth and...
Trade Shows and Social Media

Claim Your Google Places Page

Claim or Create a Google Places Page Chances are that your business already has a Places page, even if you never set one up. Start by doing a simple search for your brand name to see if one already exists. If you see a listing for your business, click to the place...
Trade Shows and Social Media

Facebook Can Help Build Your Practices

Provide useful health information on your Facebook page The people mostly likely to “like” your Facebook page are your current patients. So use your Facebook page to maintain your relationship with them by offering regular, useful health information. For example,...
Trade Shows and Social Media

Improve Facebook Fan Engagement

Enable Comments First thing’s first. Are you at least giving your fans the opportunity to engage? Whether you initially turned off this functionality intentionally or not, it’s important to enable comments on your Wall. Within your Page’s settings...
Trade Shows and Social Media

Foursquare vs. Facebook Places

Ask any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from. What are location-based services? Location-based...