SocNets Still Not Viable Commerce Platforms

Social Media

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The...

Top 20 Countries for SocNet Engagement

Social Media

Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service....

Customer Insight Value in SocNets

Social Media

Nearly 60% of marketing and management professionals think social networking can significantly influence their company’s brand awareness. Currently, fewer than 15% say social networking platforms are a core part of their business, and one-fourth are currently...

Hiring a Social Media Expert

Digital Marketing, Social Media

A significant business and communications background – preferably a minimum of 3 to 5 years in marketing, journalism or media. “This forms a foundation for understanding effective communication strategies and implementation.” A history of success in...

Facebook App Lets Page Admins Host Live Video

Social Media, Video

This week Justin.tv launched “Live,” an application that enables Facebook Page administrators to create a streaming video tab. The app features a Facebook live stream on one side, enabling watchers to chat, update their status for other viewers to see, and...