If you haven’t done this yet, you should create or claim your Google Places listing as soon as possible. Fully populate your Places page with your categories, photos and video. It is a free and helps your local ranking on Google.
Every business should aspire to be found in the Google Local 7 on the front page for the categories relevant to their business.
Your rank in Google local climbs with relevant links aka “citations” to your Places page and/or website. Creating entries for your business in relevant online directories that point back to your website and Places page are great citations. Reviews also increase your ranking albeit negative reviews increase rank but really hurt your biz. Encourage happy customers to write reviews.