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Enjoy the Fruits of Your Labor

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Unfortunately, search engine optimization isn’t a particularly short or easy road. But it’s important to take on at least some of the basic steps — for instance, ensuring your site is linked to from a few well-known sites, and including some of your most important keywords in page titles and headers.

When your new donors, volunteers, and clients mention that they found you through Google or Yahoo Search, you’ll be glad you took the time.

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