Facebook Places is a location-based service. Other examples of location-based services include Foursquare and Gowalla.

Users sign into Facebook Places using their mobile phones and let their friends know where they are. On Foursquare there’s also a game element where users can earn badges and points and become the “mayor” of a location. It’s fun.

Location-based services are great for brick-and-mortar businesses because they can use these services to encourage people to come into their location. Watch the video to discover what Facebook Places could mean for your business.

Claim Your Spot

Local businesses need to claim their business location on Facebook Places and Mari shows you how in the video.

After you’ve added your business, when people come into the vicinity, the name of your business will come up on Facebook Places.