Step 1: Make a list of 5-15 competitors. You don’t have to compete directly, but instead, list 5-15 people who are in a similar world as you.
Step 2: Find where they have been mentioned in the media. If they haven’t been mentioned, find competitors or related companies who have.
Step 3: Figure out how to contact the journalists who featured these companies.
Step 4: Don’t just pitch yourself, and ask for links. Reach out the journalist with targeted pitches, as I described in the drafting technique.
Step 5: Congratulate yourself