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Home Buyers Twice as Likely to Use Online vs. Print

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Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive.

The study found that 62% of US home buyers use or plan to use online sites to find open houses, compared with 53% who use/plan to use information from real estate agents, 36% who use/plan to use neighborhood signs and less than one-third (31%), who use/plan to use print sources, including newspapers and local flyers.

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