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Home Buyers Twice as Likely to Use Online vs. Print


Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive.

The study found that 62% of US home buyers use or plan to use online sites to find open houses, compared with 53% who use/plan to use information from real estate agents, 36% who use/plan to use neighborhood signs and less than one-third (31%), who use/plan to use print sources, including newspapers and local flyers.

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