Targeting: Blogs, Social networks and forums are generally specific to a particular subject. Research which ones you will use. Participate and be active on sites related to your market and niche.
Participate: Always be an active participant and part of the online community. You can interact and become known to others. Be involved and post regularly. If you don’t have the time to commit to this, find someone else in your organization that will take this on. To be successful with social media takes time and dedication.
Blogging: Write about topics that will interest your ideal customer and what they will find informative, fresh, important and original.
Build authority: By interacting and participating on social networks and forums, you will build a reputation as an expert in your field.