The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC.
85% of moms say having a baby changed their purchasing habits.
73% say it changed their purchasing criteria.
62% say it changed the brands they purchase.
The number of moms who use social media regularly (e.g. Facebook, MySpace, BabyCenter Community) has significantly increased from 11% to 63% since 2006; a change of 462%.
More than four in 10 (44%) percent use social media for word-of-mouth recomendations on brands and products and 73% feel they find trustworthy information about products and services through online communities focused on their specific interests such as parenting.