Nearly two thirds (65%) of online video viewers stream content between 9 am and 5pm Monday through Friday, compared with 51% of viewers that log in between 6am – 8pm on weekends, according to research from Nielsen Online.
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The findings suggest video streaming may be more common on weekdays because employees with desk jobs have high-speed connections at work and are captives to their screens, MarketingCharts writes. “With a 96% broadband penetration among at-work web visitors in October and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing,” Nielsen said.