1. Have a good, clean top level navigation with descriptive anchor text. You might want to think again about navigation anchor text like “Services” or “Products”
  2. Take another look at your meta descriptions. Putting descriptive text at the very beginning is important for these listings, since the blurbs are even shorter
  3. Sculpt your sitelinks by removing urls from Google webmaster tools. In the webmaster tools account ( https://www.google.com/webmasters/tools/sitelinks), you can ask to remove specific pages from the site links by demoting it. Google will take your request into account when generating sitelinks. You can demote up to 100 URLs.
  4. Make sure your website extensions (Facebook, LinkedIn, Twitter, etc.) are optimized and appear on the first SERP for your brand. This update “reduces link duplication and creates a better organized search results page.” Now, “all results from the top-ranked site will be nested within the first result as sitelinks, and all results from other sites will appear below them.” This means that in order to “own” the SERP of your brand, you need to optimize other sites and not just your own.
  5. Check what pages appear in your Sitelinks and optimize them for conversion. You can assume that some traffic that previously went to your homepage will now go directly to some of those “deep” pages; make the most of it by optimizing those pages for conversion.