Content
Web users search for information, for solutions. They are not looking for you – they don’t know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. To succeed online, start where they start – at “the search.”
Traffic
Your topical content ranks high at the Search Engines (ex., Google, Bing), attracting free, targeted (i.e., interested), open-to-you visitors. These visitors are known as “Traffic.”
PREsell
Complete strangers develop trust and confidence in you. Why? You “PREsell” by OVERdelivering what they seek… relevant, original, information.
Deliver it in your own voice, in your own way. Go beyond merely instilling confidence… your visitors will like you.
(Immediate “selling” on Web sites is ineffective unless you have a brand like Amazon.)
Monetize
Convert warm, willing-to-buy (“PREsold”) visitors into income. Called “Monetizing,” this is the easy part. But “M” cannot happen if you fail to first execute CTPM. This is where 99% of small businesses fail.
Once you have your own PREsold traffic, you are in control. Blend in multiple streams of revenue, not just one.
Diversify to maximize income, growth and stability.