Attract an audience
Every business needs traffic, whether this is foot traffic in a high street store or ‘eyeballs’ to an online store. A good blog not only generates traffic, but also helps retain that traffic, keeping people coming back and growing in loyalty.
Inform, interact and learn from your audience
Informed and educated visitors become confident, loyal customers. More people are turning to the internet to research before they buy. You can position your company as a go-to resource, thereby winning more business. Plus, with blogging, information flows both ways. You can gain insights into your customers’ minds, their needs, challenges and preferences. Comments, feedback forms, surveys and polls become instant, spontaneous market research tools. It’s like working with a free focus group that tells you which products you should create and why.