Choose a Page Category
When you set up your Facebook page, you enter the name of your page and choose from six main page categories (which all have their own subcategories).
The category you choose allows you to have specific features, as shown in this helpful chart from Facebook’s Help Center.
Beyond the features you want to have on your page, following is additional information to help you choose the right type of Facebook page. Make sure you choose both the category and subcategory that are most relevant for your page.
- Local Business or Place
Choose the Local Business or Place category if you have a physical address where your customers do business with you or that represents the physical area in which you offer your services. This is also a good option if you want to allow people to check in at your location or review your business on Facebook.
- Company, Organization or Institution
Choose the Company, Organization or Institution category if your page represents an entity that is not location-dependent, such as Dell, NASA or the University of Phoenix. This category is also a good option for local businesses or places that want to list an address and allow check-ins, but don’t want customers to leave reviews.
- Brand or Product
Choose Brand or Product if your page represents something that is sold through a variety of retailers. It’s a good option if you don’t need to designate a physical address.
- Artist, Band or Public Figure
Choose Artist, Band or Public Figure if your page represents an individual such as a politician or a celebrity (real or fictional). This is also a good option if you want to market yourself separately from your Facebook personal profile.
Choose Entertainment if your page is related to books, magazines, movies, music or sports, but not individuals. It’s also a good option if you don’t need to designate a physical address with your page.
- Cause or Community
If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page doesn’t fit better under a different category.
Add Company Details
If you’re setting up a Facebook page for the first time, you’ll be taken through a wizard to fill in your information.
If you selected the Local Business or Place category for your page, you can add detailed category information, a description, a website and a custom web address for your page. You also have to confirm that it’s a real establishment and that you’re authorized to create a page for it.
Edit Page Settings
After you’ve completed the wizard, you’re taken to your Facebook page. Aside from any information you provided in the wizard, your page will be an empty shell that looks like this:
Create a Cover Photo
When you return to your page, you’ll notice that it’s mostly empty. The first thing you want to add is your cover photo. The cover photo is an 851 pixel wide by 315 pixel tall image that appears at the top of your Facebook page.
Update Your About Information
Next, update your page’s information under the About tab. Depending on the category you chose for your page, you will have specific information to fill out. For example, here’s the information you can add for a Local Business or Place page.
Add a Call-to-Action Button
Next to your page’s Like button is a Call-to-Action button. You cancustomize this button with Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. Each of these actions can be linked to a specific URL where the action can be completed.
Post Some Updates
Before you get ready to promote your Facebook page, you’ll want to post some updates to it so that people who visit your page will know what it’s about. Since Facebook allows you to post text, link, photo and video updates, start with one of each type if possible.