Site Traffic Analytics Explained – Recency

Recency (Visitor Behavior): The frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. On this histogram, visitors are categorized according to the number of days that have elapsed since their last visit. For example, new visitors are included in the “0” bar at the left of the histogram. Visitors who last visited the site more than one year ago are included in the 366+ bar.