A record number of email marketers plan to bridge the gap between online social networks and their email marketing campaigns.
As a result, the number of social email initiatives is expected to grow 367% this year, according to research from Ball State University, the Email Marketer’s Club and ExactTarget (via MarketingCharts).
The collaborative study, designed to gauge marketers’ opinions and plans for integrating email marketing with social networks, surveyed 351 email marketers in March and found that while only 13% leveraged the power of online networks last year to grow their email subscriber list, more than 46% plan to use social media and email together in 2009.